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DEW Labs, a community composed of Mountain Dew's 4,000 most passionate fans, was created by the brand. Each member received samples of the three final flavors, chose a favorite and joined the corresponding "Flavor Nation." Next, DEW flavor scientists provided insight into the creation process so that Flavor Nations could decide how best to describe their beverages. No. 231 came up with Lime Blasted DEW, No. 509 chose Punch of Tropical DEW, and No. 493 voted for Smooth Citrus DEW.
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