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Mountain Dew sent out a challenge to designers, art schools, artists and DEW fans to create a look for each flavor. Entrants had to design a basic Mountain Dew label, and DEW fans judged their style on Facebook, narrowing the hundreds of submissions down to 10. The final decision was handed over to the Flavor Nations, who voted for the artist they felt was best suited to their product. The three winners then worked closely with the Flavor Nations and DEW brand teams to come up with designs unique to each product that will look great on the shelf.
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