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Each Flavor Nation will need a TV commercial, so a call went out to small advertising agencies, film students and individuals: Submit a 12-second Mountain Dew spot that demonstrates your skills. Entries were uploaded to 12seconds.tv, where DEW fans voted for their favorites, choosing six finalists. Voting ended Dec. 13. The finalists will now create short pitch videos for the Flavor Nations, which will each select which ad creator they would like to work with. The winners will work with the Flavor Nations, DEW fans and the DEW brand team to produce a 15-second spot each, set to air in the spring.
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