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Flavor Nations will get competitive as they prepare to fight for the allegiance of DEW fans when their products hit store shelves in April 2010. After the beverages are released, the Flavor Nations will rally friends, family and the rest of the country to vote for their product, with national advertising supporting the rallies. The flavor with the most votes will become a permanent member of the DEW family. Finally, DEW's online community will devise a launch plan for the winning beverage, which will debut on Labor Day 2010.

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